Amazon

Amazon catalogue and SEO

A good listing gets found for the right searches and convinces the people who open it. We build and correct catalogues following platform guidelines, with attention to titles, attributes and variations.

What it includes

  • Creation and optimisation of complete product listings
  • Branded, short-tail and long-tail keyword research
  • Titles, bullet points, descriptions and backend search terms
  • Product families, parent/child variations and attributes
  • Fixing catalogue errors, incorrect merges and visibility problems
  • Optimisation for Amazon search and for conversion

When it makes sense

  • Listings were uploaded in a hurry and are not converting
  • Variations are messy or duplicate listings have appeared
  • You are about to launch a new product line
  • You want to adapt the catalogue to another marketplace

What we need to start

  • The product list with technical data and available materials
  • Images and documents already in use
  • Notes on brand positioning and the competitors you know

How we work

  1. 1

    Analysis

    We study the catalogue and compare it with direct competitors.

  2. 2

    Keywords

    We build the search map and the information structure for each category.

  3. 3

    Content

    We write and review copy, checking it against policies.

  4. 4

    Control

    We monitor changes and correct anomalies.

Services that go with it

First conversation

Not sure it fits your case?

Tell us about your account, catalogue or project and we will say where it makes sense to begin.

Write to us